Strategic Social Media Engagement for Lent
January 25th, 10am - 3pm
Join our Full-Day Training: Strategic Social Media Engagement for Lent and learn how to create impactful, intentional content that connects with your community during this meaningful season. Using Jonah Berger's Contagious framework, we’ll work with you to develop a social media strategy that fosters engagement, encourages reflection, and builds a sense of belonging.
Whether you're looking to share Lenten reflections, promote events like Ash Wednesday or Holy Week, or deepen your church’s connection with your community, this training will equip you with the tools and insights to make a lasting impact.
Whether you're looking to share Lenten reflections, promote events like Ash Wednesday or Holy Week, or deepen your church’s connection with your community, this training will equip you with the tools and insights to make a lasting impact.
What's Covered
- Morning Session
- Introduction to Social Media Strategy.
- Introduction to STEPPS Framework from Jonah Berger.
- Developing a Lenten Content Strategy.
- Creating Engaging Vision Content.
- Timing and Frequency: Best Practices.
- Afternoon Session
- Building Interaction & Conversations.
- Targeted Advertising.
- Analytics & Metrics.
- Creating a Sustainable Social Media Plan.
Each registration is for up to four (4) people from the same church/organization.
Lunch included for all participants.
Lunch included for all participants.
Presentors
Michael Wailes
Born and raised in Colorado, Michael has 20+ years of combined experience as a journalist and marketing professional. He's a Society of Professional Journalists award winner and has been recognized with multiple awards from the Colorado Press Association for his writing, photography, and graphic design.
When Michael isn't working, he spends his free time reading books about ships and political/military thrillers, flying FPV drones, and lifting heavy things.
When Michael isn't working, he spends his free time reading books about ships and political/military thrillers, flying FPV drones, and lifting heavy things.
Rev. Jeremy W Scott
Rev. Scott is in the midst of a career that has spanned high-tech startups, Fortune 500s, public health, non-profit, and church leadership. He served on the Mountain Sky Cabinet as Superintendent of Congregational Vitality, supporting several successful church plants over four years, exceeding the number started in the two decades before him. Recently, Jeremy completed a term as an elected member of a local school board, navigating the COVID-19 pandemic. He was able to bring varied gifts and skills to help his community recover successfully and build several beautiful new schools.
Today, Jeremy serves as the lead pastor for a growing mid-sized church in northern Colorado. He also runs a successful YouTube channel that focuses on live streaming technology and related things called Foundery Development (https://www.youtube.com/c/FounderyDevelopment)
Today, Jeremy serves as the lead pastor for a growing mid-sized church in northern Colorado. He also runs a successful YouTube channel that focuses on live streaming technology and related things called Foundery Development (https://www.youtube.com/c/FounderyDevelopment)